CPMStar review 2016 - A CPM ad Network For Gaming

CPMStar is a leading AD Network for the gaming industry, they have been around since 2001 so they are very reliable and not some random network that may disappear the next day. CPMStar provides quality ads related to gaming so they are a network that solely work with gaming related websites, especially Flash Arcade Portals. Since they provide gaming related ads it’s a great network to use on your gaming website as it will yield high CTRs (But that of course depends on your ad location set up). CPMStar works with both CPC and CPM ads. With CPC ads you will be paid per click and with CPM you will be paid per impression (Ad View).

They provide different type of ads such as:

1.     Dynamic Editorial

You choose the size and format of this thumbnail ad to match or replace existing content, either small image or text. This is a high performing unit that can be customized to fit any page.

2.     Static Editorial

These are direct links to popular games that you can feature as top content on your site.

3.     Video PreRoll

Show a video ad before any content on your site, even flash games.

4.     Video Floor Ad

This format brings up a video player in the bottom right corner of your web page. Starts with muted audio that can be unmuted by the user.

5.     Anchor Ad

These are a mix of 728×90 banners and custom-designed creative to fit on the bottom of the page. Users are able to hide the ad.

6.     Flash Kit

We offer a kit to set up ads to show within your flash games or video. We also offer a flash game sponsor program if you work with developers.

7.     Mobile Ad Formats

If your website is optimized for Mobile we offer the following ad sizes: 320×50, Static 300×250, 300×50, 216×36, HTML5 Video and Expandable Banners.

8.     Pushdown

CPMStar works closely with many agencies and offers site-specific premium buys from time to time targeting specific demographics. These include high rate, high impact units such as pushdowns and site takeovers. Please inquire if interested.

Requirements to join CPMStar advertising network

The sites must not contain any objectionable content like Gambling or adult. As long as your content is acceptable by all you don’t need to worry about the approval. CPMStar didn’t mention any specific traffic requirements.

Payment

CPMStar pays its publishers on Net 30 basis. The minimum threshold is $1. The payment options are PayPal and Check.

Pros of CPMStar advertising network

• Low threshold payout
• Competitive eCPM rates
• Gaming sites having decent US and European traffic can do well with CPMStar.
• Publishers from any part of the world can join CPMStar.
• The monetization has not stopped with web content. Even mobile publishers and app developers can use CPMStar ad network to monetize.
• They have their own technology to manage everything from conversions to earnings.
• No conflict with other ad networks like Adsense or Media.net.

Cons of CPMStar advertising network

• CPMStar doesn’t work for any other niche except gaming and entertainment.
• The eCPM rates of sites having non-US or non-European traffic are low.
• It’s difficult for newbies to get conversions of CPA campaigns.

Don’ts

• Publishers should not send fake traffic using bots to the merchants sites. Your account could be removed by CPMStar without any notice. In this case your earnings will be withheld.

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